Collaboration Credit Partnership strategies Partnership success 
Impact
NOVEMBER 9, 2022
Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.
Impact
JULY 7, 2023
Nurturing authenticity with creator partnerships Brands and creators must define authenticity by aligning on tangible values. Today’s online audience can tell when partnerships rely on mutual collaboration—and when they don’t. Instead, think of creators as long-term collaborators.
Impact
JUNE 28, 2022
The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Decathlon’s results and retail partnership success.
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