Impact

NOVEMBER 9, 2022

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.

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Credit Partnership management Partnership strategies Partnership success 94

Impact

JULY 7, 2023

Nurturing authenticity with creator partnerships Brands and creators must define authenticity by aligning on tangible values. Today’s online audience can tell when partnerships rely on mutual collaboration—and when they don’t. Instead, think of creators as long-term collaborators.

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Credit Collaboration Partnership strategies Partnership success 52

Impact

JUNE 28, 2022

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Decathlon’s results and retail partnership success.

Retail 52

Retail Partnership success Credit Integration partnership 52

Impact

NOVEMBER 16, 2022

Influencer partnerships start with brands that want to get a product or service out to potential customers in the most effective way. Influencer collaborations offer many benefits. How does all this knowledge about influencer relationships translate into growth and success for your brand in the real world?

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IT partnerships Collaboration Credit Partnership success 52