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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Each conversion via this link not only credits the customer, but also streamlines the payout process on your platform. For example, Flytographer launched a referral program where the referring customer receives a $25 credit towards their next shoot, and the newly acquired customer gets $25 off their first shoot.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.