article thumbnail

4 major retailers that crushed their revenue goals using partnership marketing

Impact

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . What is partnership marketing, and how does it work? Get my free guide.

Retail 52
article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators. Interest rates were low, credit was easy, and liquidity was a secondary consideration.