The Collaborative Value in Press Releases
Peter Simoons
AUGUST 1, 2021
Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation. I always look for certain ingredients written in these types of press releases, particularly whether it is really an alliance or a partnership and what value is being generated for the customer?
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