Sun.May 21, 2023

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. A seemingly simple question that goes back to the essence of our profession on which many books have already been written. We had a great conversation about it! Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?


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What All Tech Start-Ups Need to Succeed

INSEAD Knowledge

Entrepreneurs are, by nature, outliers with a strong desire for autonomy and impact. They prefer learning by doing and turn failures into lessons for future victories. But while these qualities allow for innovation, disruption of industries and at times remarkable changes to society, they can also lead to disastrous failures – for themselves, their ventures and even us all.

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??PUMA Thailand chooses and Lodestar Marketing to launch and manage their affiliate and partnerships program


PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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SunSystems End-User Training: Classroom or On-Demand?

TRG Blog

Effective end-user training is crucial for the successful implementation of SunSystems , a powerful financial management system used by organisations of all sizes. While the software offers powerful features for managing financial operations, the system’s full potential can only be realised when users are equipped to navigate it efficiently.

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Development of Next Level Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) Spotlight Enabling Role of Imaging Radars in Sensor Suite

Frost & Sullivan

The recent news that Chinese electric vehicle (EV) automaker NIO Inc will be deploying Dutch semiconductor manufacturer NXP’s latest 4D imaging radar solution in its vehicles is reflective of the growing interest in 4D imaging radar technologies. These technologies promise significant advantages –accurate and detailed object detection and classification, sophisticated sensor resolution, and extended detection range – over traditional radars.