Guiding Principles for a Successful MDF Program
Channel Incentive Best Practices
APRIL 29, 2021
While the majority of successful channel programs include some form of Market Development Funds (MDF), how these programs are funded, the activities they support, their alignment with channel and company strategy, their payment methods and the levels of support required, can vary greatly. Time: 8am PT/11am ET/ 4pm BST.
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