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5 Partner Program Trends with Jay McBain

Partner Path

In December 2021, PartnerPath CEO Diane Krakora hosted our annual year-end webinar with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. To hear the full dialogue, including examples, explanations and what you should do to adapt, be sure to watch the webinar.

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How Software Startups Go-To-Market in the Cloud Era

Tackle.io

I think the easy part now in 2021 is more B to B companies get that. This is December. It is a strategic enabler for the entire go to market engine in the company and that requires everybody’s buy in from top down to include the investors. I think the acknowledgement is there. They’re only buying through marketplace.