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Frost & Sullivan CES 2021 Roundup: Electrification and Connected CX Take Center Stage

Frost & Sullivan

Cadillac Lyriq’s 33-inch LED display is outstanding but the scene-stealer is the driver experience it is creating by marrying engineering with art through its partnership with creative design studios, Territory Studio and Rightpoint. GM continues to revolutionize its IVI, especially on the UX side by partnering with video game studios.