2025 Co-Alliance Collaboration Legal 
Tackle.io
OCTOBER 26, 2022
Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. They invested sales team resources in Cloud GTM to scale their co-sell and Marketplace motions FAST. Cloud Marketplaces will exceed $10B in throughput by the end of 2023, and $50B by the end of 2025.
Tackle.io
JUNE 30, 2023
Scale with Marketplace and co-sell will bring in more business, less direct SDR motions, and more ecosystem plays that enable your teams to drive revenue with less overhead over time. The report says: “Historically, Alliances teams have owned the cloud relationship, but as the dollars get real, the C-Suite is paying attention.
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