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Tackle on Tackle: Creating ICPs with Data

Tackle.io

Cloud Marketplaces have exploded in the last few years—and we expect to see as much as $100B in Marketplace throughput by 2026. For sales, alliances, marketing, and product teams, an ICP helps to create a targeted list of prospects that are predicted to be successful customers and partners for the company.

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State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.