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Strategic Alliances: The Crucial Role of Executive Sponsorship in Realising Potential

Peter Simoons

“Who is your executive sponsor for this alliance?” I asked the alliance manager. This alliance manager had already been looking after the particular alliance we were discussing for two years. From many perspectives this alliance was destined not to reach its full potential. I’m not sure,” she replied.

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

The PCAP incorporates best practices from The ASAP Alliance Management Handbook , which in the profession is often cited as the bible for alliance management and was also developed to be consistent with the ISO 44001 framework for collaborative business relationships. So how do you measure that power?