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What Makes a Good Alliance Manager??

Peter Simoons

“What makes a good alliance manager?” The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after. Organisations therefore perceive the role of alliance management differently to each other.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?”

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Alliance Management is a Profession

Peter Simoons

Many individuals mistakenly believe that collaboration within alliances comes naturally to us as human beings. They fail to recognise the importance of learning about collaboration and managing alliances effectively. Unfortunately, such misconceptions often lead to failed alliances and strained relationships.

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Is Alliance Management Common Sense?

Peter Simoons

The management phase is the phase where all of the preparation has been done, the alliance has started and is in full operation, effectively the company and their alliance partner are collaborating! This is also the phase in an alliance where it’s important to keep the collaboration healthy and fruitful.

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. Assign an Alliance Manager. The alliance manager acts as the conductor of the orchestra and in this case there were a large number of independent musicians who all wanted to blow their own trumpet!

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How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

There is a similar question around alliance management: How important is an alliance manager for the success of a partnership? Let’s make a comparison: An alliance manager is like the bus driver above. The alliance manager makes sure the alliance arrives on schedule to its next milestone.

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How Important is an Alliance Manager for the Success of a Partnership?

Peter Simoons

There is a similar question around alliance management: How important is an alliance manager for the success of a partnership? Let’s make a comparison: An alliance manager is like the bus driver above. The alliance manager makes sure the alliance arrives on schedule to its next milestone.