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Strategic Alliances: The Crucial Role of Executive Sponsorship in Realising Potential

Peter Simoons

“Who is your executive sponsor for this alliance?” I asked the alliance manager. This alliance manager had already been looking after the particular alliance we were discussing for two years. From many perspectives this alliance was destined not to reach its full potential. I’m not sure,” she replied.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?”

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. According to the Global Economic Forums 20th Global Competitiveness report, collaboration between companies is down 2.6% Measuring Alliance Performance.” More than ?

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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The 80% Rule In 2012, ASAP conducted the State of Alliance Management study, delving into the subject of alliance performance. The report illustrates an average alliance success rate of 53%, a figure that consistently resonates with other studies. Poor alliance management. Poor partner assessment.

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Alliances are not Magic Wands!

Peter Simoons

In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. Revenue is the outcome of prior collaborative efforts.

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Becoming the Best You Can Be

Peter Simoons

As there are many new subscribers to my alliance inspiration email I would like to take the opportunity of using my bi-weekly email to re-introduce myself and my mission! The future of business is in collaboration. If done well the ROI will be tremendous as the benefits of Alliances & Partnerships greatly outweigh the investment.

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There is a Name for What I Do!

Peter Simoons

It must have been twenty years ago that I signed up for my first course on strategic alliances. During the years leading up to that point, I had always worked collaboratively with clients and suppliers. I had heard of the concept of strategic alliances before, but never really understood it.