Peter Simoons

MAY 21, 2023

During a recent conversation, I was asked what Alliance Management is. Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?”

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Peter Simoons

JUNE 20, 2021

The desire for this form of partnership is mostly driven by the desire to maintain control in a collaboration. In our Alliance Masterclasses, Anoop Nathwani and I always highlight the importance of trust as one of the foundational elements in creating alliances and partnerships. PS: Did you know you can measure trust?

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Peter Simoons

DECEMBER 9, 2020

I shall be elaborating these 25 elements as we go along, but for now, let’s get a few things about strategic alliances clear. In the first place, what does the phrase “strategic alliance” even mean? As per that definition, a strategic alliance is focused on long-term goals.

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