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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.

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State of Cloud GTM 2023

Tackle.io

We’ll talk quite a bit in the report about how multiple functions across the org need to band together to create a successful and sustained Cloud GTM strategy and motion. We’ve seen that breaking down silos and fostering collaboration between these departments has led to increased sales as well as a more streamlined sales motion.