Remove Banking Remove Business development Remove Co-Alliance Remove Strategic alliances
article thumbnail

How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?