How AI, automation, and authenticity are changing influencer marketing with impact.com’s CMO, Cristy Garcia
Impact
JULY 20, 2023
From digital diaries to an integral part of any marketer’s playbook, influencer marketing continues to soar in popularity––it’s set to grow from $16.4 Recently, Cristy Garcia , CMO of impact.com, spoke on BigCommerce’s State of Influencer Marketing podcast. billion in 2022 to $21.1 billion in 2023.
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