5 influencer marketing trends predicted for 2024 [+ ways to take action]
Impact
DECEMBER 11, 2023
Samantha McClendon , one of the micro-influencers recruited for the Coach campaign, gained nearly 60k impressions on her posts alone. The team recruited 16 influencers from various tiers to produce engaging content. Give them clear goals, but don’t micromanage their process. So trust them to know their audience.
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