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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

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The Interplay of Digital Transformation and Collaborative Innovation on Supply Chain Ambidexterity

TIM Review

Improved customer service, more integration with suppliers and partners, increased sales, and overall business development are some of the benefits expected when taking the strategic decision of digital transformation (Agrawal et al., These results confirm the reliability and convergent validity of the constructs.