Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

AUGUST 5, 2022

This success is only possible when your team sees partnership marketing as a cross-functional discipline. Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Download our eBook ] : The ultimate guide to partnership marketing.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52