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How to Plan, Manage, and Measure Strong Channel Business Partnerships

Successful Channels

I have been looking for inspiration on the “how-to” process for building deeper channel partnerships. can do to build stronger and more committed partnerships for their channel. This blog attempts to take that one step further by defining how to apply these commitment development practices to your channel strategy and program.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

A well-constructed messaging framework creates a clear and consistent direction. Re-evaluate your sales channels and coverage model. Defining your sales channels is a balancing act that needs constant monitoring and adjustment. Your mix of channels needs to adapt as technology, customer needs, and channel preferences evolve.