Remove Channel strategies Remove Finance Remove Retail Remove Risk mitigation
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Why Your Go-To-Market Strategy Matters

PLM Alliances

Kleenex in facial tissues and Amazon in retail are great examples of the power of a first-mover advantage. You need to manage internal stakeholders across finance, marketing, products, and the executive suite. Re-evaluate your sales channels and coverage model. As the innovator, you gain a powerful, first-mover advantage.