Channels and alliances Collaboration Integration partnership Strategic alliances 
Mindmatrix
MARCH 4, 2024
The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.
Mindmatrix
APRIL 1, 2024
Develop a partnership framework: Establish clear guidelines and criteria for selecting and evaluating potential partners. Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Foster trust and transparency to lay the foundation for a successful partnership.
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