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Identifying Your Target Partner and Defining The Value Exchange

CoSell

Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience. If you have access to a vast number of decision-makers, you want to find partners with similar reach. Take some time to envision your ideal target partner. What target do partners stand out?

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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 1

Be Partner Ready

Here you’ll find several techniques and terms including Brand Aligned partnership, Co-Branding, Cause Related Marketing, Sponsorship, Licensing and Cause Related campaigning. This is sometimes called Co-branding. Let’s dive into the largest and most lucrative purse, the Marketing Purse.