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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

It’s important to have channel and alliance leaders who know how to work in the digitized landscape. They need to make sure tech is a value add and is adopted by their team. It’s more profitable to partner with companies that add value to your customers. Leadership. It is no longer as profitable to have partners pay to play.

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Top tips to create a successful partnership strategy

Mindmatrix

This comprehensive guide explores the key elements of creating a successful partnership strategy, including key statistics, actionable business development plans, challenges, opportunities, and real-life examples. However, the journey to successful strategic partnerships for businesses is not without its challenges.

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State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.