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Top tips to create a successful partnership strategy

Mindmatrix

Develop a partnership framework: Establish clear guidelines and criteria for selecting and evaluating potential partners. Define the scope of collaboration, roles and responsibilities, and expectations from both parties. Foster trust and transparency to lay the foundation for a successful partnership.

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4 major retailers that crushed their revenue goals using partnership marketing

Impact

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Ultimate guide to partnership marketing. Want to learn more about partnerships?

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