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5 ways brands can build long-term success with creators [+ examples]

Impact

Brands can achieve success with any budget so long as they build a roadmap for recruiting, negotiating, and collaborating with influencers. Here are five best practices with insights from industry experts to build long-term creator partnerships. These creators are professional influencers who already have several brand collaborations.

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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. To navigate uncertain waters, companies collaborated with partners to raise brand awareness, increase visibility and enhance customers’ online experience.