Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 3, 2021

Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic. Gifting or rewards Comped event or trip Store credit or rebating Content licensing fee Pay per post Performance only Fixed rate + performance bonus. .

Credit 59

Credit Partnering capability and readiness Collaboration Fintech 59

Impact

NOVEMBER 3, 2021

Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic. Gifting or rewards Comped event or trip Store credit or rebating Content licensing fee Pay per post Performance only Fixed rate + performance bonus.

Credit 52

Credit Partnering capability and readiness Collaboration Fintech 52