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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

So it’s a very convenient, very integrated partnership that seems normal to a Spotify subscriber. And again, a lot of automation is unique to partnerships. You can actually see the tour dates in the cities and you can click on them and it’ll open up Ticketmaster and you can buy a ticket. Todd: Yeah.

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