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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

So to say, We’re just going to increase our workload or take this initiative on our own — some companies do, and maybe it’s unique to their partnership strategy or their affiliate strategy — but in general, most people are already doing affiliate, and that’s already a lot of work. What would they look like?

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