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A 3-step guide to aligning partner incentives for business growth

Impact

Setting specific and actionable goals provide a clear focus for partnership success by motivating partners and defining a target for all partners to work toward. Driving traffic increases conversions, search engine ranking, and brand exposure. Retaining existing customers promotes repeat purchases and secures brand loyalty.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.

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