Stellar Partnerships
JULY 11, 2021
That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. You can put in place simple measures to keep on track, improve your success rate and make progress more transparent to your leadership and colleagues.
Impact
NOVEMBER 22, 2023
Features such as Paid Search Monitoring ensured the brand’s trademarks were protected from unauthorized bidding by partners on all major search engines in most countries and languages. Travel and tourism companies often value partnerships with travel review sites, apps, publishers, digital content creators, and retail loyalty programs.
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Impact
NOVEMBER 9, 2022
Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators.
Impact
JULY 4, 2023
Setting specific and actionable goals provide a clear focus for partnership success by motivating partners and defining a target for all partners to work toward. Driving traffic increases conversions, search engine ranking, and brand exposure. Retaining existing customers promotes repeat purchases and secures brand loyalty.
Impact
AUGUST 21, 2023
Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.
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