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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Partnerships often drive highly relevant, high-intent visitors who are more likely to convert than on other channels. The upfront investment for partnerships are lower than paid ads, since they use existing connections with customers. Tech brands work together to deliver better integrations, apps, or systems.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators. Interest rates were low, credit was easy, and liquidity was a secondary consideration.