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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Partnerships often drive highly relevant, high-intent visitors who are more likely to convert than on other channels. The upfront investment for partnerships are lower than paid ads, since they use existing connections with customers. Tech brands work together to deliver better integrations, apps, or systems.

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Top 12 Logistics Consultants & Consulting Firms

Jake Jorgovan

McKinsey operates as a single, integrated partnership, united by strong values and committed to developing a talented, diverse team. It collaborates with ambitious clients who aim to define the future rather than avoid it, solving industry-defining challenges.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators. Interest rates were low, credit was easy, and liquidity was a secondary consideration.

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Key partnerships takeaways from Affiliate Summit West with David A. Yovanno, CEO of impact.com

Impact

Combining partnerships with traditional advertising can significantly boost business growth. Using a partnership management platform to integrate partnerships and advertising can save time and resources. To amplify success, brands can supplement ads with partnership marketing. Take the financial app M1 Finance.

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Innovation in Action: Tackle’s 2023 Cloud GTM Masters Awards 

Tackle.io

Chris has worked side by side with his sales, finance, and leadership teams to successfully book significant revenue through Microsoft commercial marketplace. FullStory invested heavily in sales enablement for the global sales teams to better understand the value of Marketplace to clients and partners.

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Innovation in Action: Tackle’s 2023 Cloud GTM Masters Awards 

Tackle.io

Chris has worked side by side with his sales, finance, and leadership teams to successfully book significant revenue through Microsoft commercial marketplace. FullStory invested heavily in sales enablement for the global sales teams to better understand the value of Marketplace to clients and partners.