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4 types of B2B affiliate-based partnerships [+brands winning in each category]

Impact

Technology partnerships help brands cross-promote their products and provide a better customer experience. Affiliate-based partnership marketing can make up 28 percent of your revenue Affiliate-type partnerships, or partnership marketing is a collaboration between two parties—typically two businesses or a business and an individual.

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Top 12 Logistics Consultants & Consulting Firms

Jake Jorgovan

It collaborates with ambitious clients who aim to define the future rather than avoid it, solving industry-defining challenges. McKinsey operates as a single, integrated partnership, united by strong values and committed to developing a talented, diverse team.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.

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Innovation in Action: Tackle’s 2023 Cloud GTM Masters Awards 

Tackle.io

Chris has worked side by side with his sales, finance, and leadership teams to successfully book significant revenue through Microsoft commercial marketplace. The company leverages data-driven insights to identify and solve complex business challenges, while also collaborating with resellers to drive a 100% channel-focused approach.

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Innovation in Action: Tackle’s 2023 Cloud GTM Masters Awards 

Tackle.io

Chris has worked side by side with his sales, finance, and leadership teams to successfully book significant revenue through Microsoft commercial marketplace. The company leverages data-driven insights to identify and solve complex business challenges, while also collaborating with resellers to drive a 100% channel-focused approach.