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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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Ultimate guide to SaaS affiliate marketing

Impact

Systems integrators (SIs) , companies that deal with the messy task of ensuring that you’re able to get all your technologies working well together in a unified infrastructure. Attribution — or the assignment of credit — is central to the referral universe. Is my software company ready for affiliate and partnership marketing?