Mon.Aug 24, 2020

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When CSR Is Mostly for Show

INSEAD Knowledge

Under pressure to be good corporate citizens, politically endorsed firms in emerging markets often prefer to cut a cheque for a cause than adopt greener practices.

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How A Partnering Agreement Boosts Trust Among Channel Partners

ForzaDash

How A Partnering Agreement Boosts Trust Among Channel Partners. Agreements are one of the most important aspects to consider among channel partners. Not only is this a vital part of the channel ecosystem, but is also the binding factor between partners. In the end, a partnering agreement serves as the ultimate glue and guide during the collaboration of its partners within a big channel.

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Introducing Excess Value: A Metric for Private Market Outperformance

INSEAD Knowledge

The gains from private market investing are best understood relative to public benchmarks. But there has been no way to compare the two in currency terms – until now.

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Impartner Completes Acquisition of TIE Kinetix’s Channel Marketing and Demand Generation Business

Impartner

Acquisition joins together the channel management industry’s two top technologies. SALT LAKE CITY—August 24, 2020 —Impartner, the world’s most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr