Pros and cons of corporate-matched giving
Stellar Partnerships
SEPTEMBER 24, 2023
Everyone loves a freebie. A ‘buy one, get one free’ deal is great clickbait for marketers. Corporate matched donations for a giving day event or campaign are often marketed in the same way. Double your giving and impact by triggering corporate donations. We love to see corporates spending some of their profits on the community rather than shareholders, but like the showbags at the Melbourne Show, the gifts don’t always live up to the promise.
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