Chameleon Sales
JUNE 8, 2022
The business world is attempting mightily to recover from the COVID-19 pandemic and now record inflation is hitting consumers – individual and business – in the wallet. This means that consumers must be more informed and enticed by products and services. Just because a product is on a shelf, doesn’t mean it will sell. Customers still must make decisions on what and when to busy something.
INSEAD Knowledge
JUNE 8, 2022
Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.
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Impact
JUNE 8, 2022
To put it simply — a mature and sustainable partnerships program relies on partner diversity. Like the ingredients that go into making the perfect chocolate cake, you want an ideal mix of partner types to reach different audiences in different ways. Furthermore, you want to compensate those partners based on how they contribute to your business goals.
Impact
JUNE 8, 2022
One day you skim through a “top 10 anti-aging skincare” article filled with links to products. Then you click a link to purchase a hydrating cream. Now you’re part of the commerce content world. Commerce content happens when brands and publishers partner to create unique shopping experiences with digital content. This content adds to the publisher’s trusted reputation and benefits the brand with increased sales — while the consumer benefits with the best purchasing information.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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