July, 2023

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Partner data is the holy grail for prioritizing MDF investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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Alliances are not Magic Wands!

Peter Simoons

In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers.

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How to source and close new logo accounts with partners

PartnerTap

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

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Solving the partnership Rubik’s cube

Stellar Partnerships

Did you have a Rubik’s cube when you were little? I have two big brothers and not one of us could solve it correctly. My middle brother would pop the pieces out and then put them back in, so the cube looked solved. I had a different strategy – peel the stickers off and stick them back on in the places that I wanted. I’d stick a few but mainly just to get one side done.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Math, Physics & Chemistry

Partner Path

Get busy crafting compelling answers to these partner questions. By now you all know I love data. I love that facts and figures give us insights and trends to change what we’re doing to be better. But you might not know I’m also a math and science geek. An original STEM girl. And that’s why when Anu Bulusu , my guest on April’s webinar, combined data and math and the importance of the partner experience, I knew I found a kindred spirit.

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Three Benefits of Taking Time Away

Collaboration LLC

As a business consultant, I've had countless discussions with fellow entrepreneurs desperate for a break but hesitant to take vacations from fear it will negatively impact their businesses. However, based on my own experience and the experiences of many clients, I've discovered that vacations are not only crucial for your wellbeing and ability to lead well, but they actually have the potential to strengthen your team and further the growth of the organization.

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Trust Arrives on Foot, but Leaves on Horseback

Peter Simoons

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.

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Partner Data is the Holy Grail for Prioritizing MDF Investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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Building bridges, not walls

Stellar Partnerships

The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go on and on. The challenges we face, from climate change denial to social and economic equality, demand that we transcend our differences and work together for a common purpose.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Get to the Points

Partner Path

A points-based partner program is daunting but the benefits are worth it. If you are looking to engage a wide variety of partner types (consultants, agencies, systems integrators, software vendors, cloud solution providers, managed service providers), consider shifting from a legacy levels-based program (silver, gold, platinum) to a partner program that recognizes and rewards partners for their activities throughout the customer success lifecycle.

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Duopharma Biotech Applauded by Frost & Sullivan for Providing Innovative Healthcare Solutions in the Malaysian Market

Frost & Sullivan

SAN ANTONIO – July 25, 2023 – Frost & Sullivan recently researched the Malaysian halal pharmaceutical industry and, based on its findings, recognizes Duopharma Biotech Berhad (Duopharma Biotech) with the 2022 Malaysian Company of the Year Award. Duopharma Biotech aims to produce safe, effective, and high-quality Halal products for all consumers and set the standard for the Malaysian pharmaceutical industry.

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APAC Quarterly Data: Managed Services Up, Cloud Down

Channel Insider

New research from ISG suggests that organisations across the Asia-Pacific region are turning to partners to handle their IT, and cloud spending is taking a hit. The Asia-Pacific ISG Index , which measures outsourcing contracts of a minimum annual contract value of US $5 million or more, saw the market for cloud-based XaaS fall to US $2.9 billion, which is a 28% decline for the quarter and the lowest it has been since the third quarter of 2020.

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Alliance Management is a Profession

Peter Simoons

A few years ago, I encountered a problem with a dripping water tap. Armed with the necessary tools and a spare rubber, I confidently turned off the main water supply, disassembled the tap, and replaced the worn-out rubber responsible for the incessant dripping. However, much to my surprise, when I turned the main supply back on, the tap started gushing water as if it had a mind of its own!

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Source and Close New Logo Accounts with Partners

PartnerTap

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

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4 ways to manage your boundaries

Stellar Partnerships

The latest trend is for ‘soft parenting’, which involves letting kids explore their emotions and make choices based on internal willingness. The kids behind me on the flight to Hong Kong were fully expressing their feelings by climbing over the seats and terrorising the flight attendants. It didn’t help that their parents had checked themselves into business class and left the supervision to airline staff and other passengers back in cattle class.

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Going Global: Alliance Management's Key Role in a Global Product Launch

Vantage Partners

Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.

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Procuring Patriotism: How GPOs Help Domestic Sourcing Procurement

CenterPoint Group

Find out how domestic sourcing procurement through GPOs helps you support domestic suppliers and boost the national economy while saving money and time.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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How to Create an MSP Customer Profile + Free Template

Channel Insider

MSP customer profiles are structured documents that help managed service providers collect, record, and organize important customer information. They enable MSPs to develop an overview of their target clients’ characteristics, behaviors, and preferences. With this information, MSPs understand their leads much better and can align their marketing and sales strategies to better serve them.

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PAI Announces Google to Join Framework for Collective Action on Synthetic Media

Partnership on AI

Share Our Blog / Press Release Announcements PAI Announces Google to Join Framework for Collective Action on Synthetic Media PAI Staff July 14, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> SAN FRANCISCO – Today, Partnership on AI announced that Google has joined its Responsible Practices for Synthetic Media: A Framework for Collective Action , expanding the community of expertise dedicated to promoting responsible practices in the development,

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Partner Data is the Holy Grail for Prioritizing MDF Investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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Hello from the other side: Cobram Estate Olives

Stellar Partnerships

In an era where sustainable practices are gaining prominence across industries, Cobram Estate, an olive oil company, stands as an Australian success story. While their brand may not be the most well-known, I’m betting that just like me, you have a bottle of their olive oil in your pantry. To shed light on their sustainability and partnership efforts, we had the opportunity to speak with Justin, the Sustainability Manager at Cobram Estate Olives.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Going Global: Alliance Management's Key Role in a Global Product Launch

Vantage Partners

Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.

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How AI is helping companies meet sustainability goals

IBM Business Partners

AI tools like ChatGPT are grabbing headlines, but other AI techniques and tools specifically designed for enterprises are quietly helping companies meet their sustainability goals. Classic AI is already being used widely today in various use cases, and generative AI is evolving rapidly to address new classes of use cases. I previously led technical teams that helped customers with their AI implementations.

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Cloud & AI Specialist, Arinco, Expands to New Zealand

Channel Insider

Melbourne-based cloud specialist services and consulting specialist, Arinco, has continued its growth strategy by expanding internationally for the first time. The company has appointed Daniel Lund as its general manager for Arinco in Aotearoa New Zealand and has plans to rapidly build its team from there. Arinco has been a recent success story for the channel across Australia.

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Internship testimonials - Episode 44: From Searching to Interning at TRG International

TRG Blog

How did our interns discover TRG International and our global, hybrid internship program ? To find the answer, we decided to delve deeper and interview a few of them. Through these conversations, we were able to categorise their responses into three distinct types.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Inheriting a Partner Program: Advice From 7 Experts

Chaneltivity

At some point in your partnerships career, you’re bound to inherit an existing partner program. And everyone will be counting on you to take the program to new heights. That’s a lot of pressure. Where do you even start your analysis? How do you convince internal teams that you’re moving the program in the right direction? How do you design new initiatives that will impact the business’s bottom line?

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Tailoring your ask = better solutions

Stellar Partnerships

“When someone needs a life raft, don’t try to sell them a yacht” Taki France The humble BandAid is much maligned. BandAid solutions are seen as short term and ineffective. But if you’ve ever had a hangnail, which catches on your clothes and makes your finger sore all day, then a BandAid is exactly what you need. When you’re talking with corporate prospects, you’ll find a big spectrum of needs and ambitions.

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The Retail AI Imperative

Market Source Inc

Artificial intelligence in retail can analyze huge volumes of data, with the capacity to cut costs, increase efficiency, and create more personalized customer experiences. The time for retail AI is now. The post The Retail AI Imperative appeared first on MarketSource.

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