July, 2023

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Partner data is the holy grail for prioritizing MDF investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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Alliances are not Magic Wands!

Peter Simoons

In the realm of strategic alliances, there are two types of executives in the business world, those who truly understand alliances and those who do not. The first group is supportive, collaborative, and comprehends the importance of a triple-win in alliances. However, it is the second group that often poses the greatest challenge and frustration for Alliance Managers.

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How to source and close new logo accounts with partners

PartnerTap

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

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Avoiding Unnecessary Corporate Conflict in Climate Change Strategies

Compare The Cloud

Due to a desire to combat catastrophic climate change, businesses across the globe are trying to innovate and identify new policies, standards, laws and regulations to allow a concerted effort to be made within their business practices. But despite this, a lack of agreement on a unified strategy to combat it continues to limit progress. Minimising or removing employee commutes is one of the most effective ways for businesses to reduce scope 3 carbon emissions, but this can only be achieved if co

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Solving the partnership Rubik’s cube

Stellar Partnerships

Did you have a Rubik’s cube when you were little? I have two big brothers and not one of us could solve it correctly. My middle brother would pop the pieces out and then put them back in, so the cube looked solved. I had a different strategy – peel the stickers off and stick them back on in the places that I wanted. I’d stick a few but mainly just to get one side done.

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Ready for prime time? The state of live commerce

McKinsey & Company

The innovative social-commerce format continues to grow, but its potential could be unlocked by tailored approaches responding to differences in consumer characteristics and needs.

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Trust Arrives on Foot, but Leaves on Horseback

Peter Simoons

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.

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How to Build, Brand, and Launch Your New Co-sell Program

PartnerTap

Over the past few months I’ve had many conversations with executives about their new “PartnerTap Co-sell Programs”. I can’t believe I’m saying this, but my first piece of advice has been “Don’t call it your PartnerTap Co-sell Program”. I then remind them of all the other work they’re doing to make their co-sell transformations successful. Their co-sell initiatives are way bigger than our co-sell automation technology.

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Improving cloud migration efficiency with automated testing

Compare The Cloud

The benefits of moving to the cloud are well known – enabling businesses to scale up operations faster and with more efficiency, become more flexible and provide the level of quality in digital experience that customers expect and demand today. According to the 2022/2023 World Quality Report , almost half of enterprises have most of their non-production environments running in the cloud.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Building bridges, not walls

Stellar Partnerships

The world is overflowing with polarised views and opposing sides. Vote yes vs no. Rich vs poor. Disadvantaged versus privileged. Climate deniers versus science. I could make this list go on and on. The challenges we face, from climate change denial to social and economic equality, demand that we transcend our differences and work together for a common purpose.

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Three Benefits of Taking Time Away

Collaboration LLC

As a business consultant, I've had countless discussions with fellow entrepreneurs desperate for a break but hesitant to take vacations from fear it will negatively impact their businesses. However, based on my own experience and the experiences of many clients, I've discovered that vacations are not only crucial for your wellbeing and ability to lead well, but they actually have the potential to strengthen your team and further the growth of the organization.

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What is digital-twin technology?

McKinsey & Company

A digital twin is a digital representation of a physical object, person, or process, contextualized in a digital version of its environment. Digital twins can help an organization simulate real situations and their outcomes, ultimately allowing it to make better decisions.

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Alliance Management is a Profession

Peter Simoons

A few years ago, I encountered a problem with a dripping water tap. Armed with the necessary tools and a spare rubber, I confidently turned off the main water supply, disassembled the tap, and replaced the worn-out rubber responsible for the incessant dripping. However, much to my surprise, when I turned the main supply back on, the tap started gushing water as if it had a mind of its own!

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Partner Data is the Holy Grail for Prioritizing MDF Investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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The Changing Role of Partners in SAP’s New Cloud Mindset

Compare The Cloud

Recent changes from SAP has left many partners wondering what the next steps are in providing cloud services, especially given SAP’s insistence on developing a ‘cloud mindset’, and emphasising its Activate Methodology and Fit to Standard workshops to achieve this. Up until this point, a change of direction to the cloud has had little impact upon consultants abilities to facilitate a deployment, or to provide daily customer support services.

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4 ways to manage your boundaries

Stellar Partnerships

The latest trend is for ‘soft parenting’, which involves letting kids explore their emotions and make choices based on internal willingness. The kids behind me on the flight to Hong Kong were fully expressing their feelings by climbing over the seats and terrorising the flight attendants. It didn’t help that their parents had checked themselves into business class and left the supervision to airline staff and other passengers back in cattle class.

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Frost & Sullivan Awarded Duopharma Biotech with the 2022 Malaysian Company of the Year Award

Frost & Sullivan

SAN ANTONIO – July 27, 2023 – Frost & Sullivan recently researched the Malaysian biosimilars industry and, based on its findings, recognizes Duopharma Biotech Berhad (Duopharma Biotech) with the 2022 Malaysian Company of the Year Award. Duopharma Biotech delivers accessible and affordable healthcare to the Malaysian population by leveraging biosimilars, which are scientifically approved alternatives to drugs derived from biological sources.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Sustainable, inclusive housing growth: A case study on Columbus, Ohio

McKinsey & Company

Rapid economic growth has created ample opportunity—as well as a housing shortage. How the city and the surrounding region respond could provide a blueprint for other US cities.

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Going Global: Alliance Management's Key Role in a Global Product Launch

Vantage Partners

Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.

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How to Source and Close New Logo Accounts with Partners

PartnerTap

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

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Supercharging Financial Planning with Generative AI

Compare The Cloud

When it comes to financial planning, the ability to make informed and strategic decisions quickly is paramount to the success of any business, be they early-stage startups or industry titans. Traditionally, financial planning involved using either expensive software that required specialist user knowledge and training, or relying on complex, error-prone spreadsheets.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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APAC Quarterly Data: Managed Services Up, Cloud Down

Channel Insider

New research from ISG suggests that organisations across the Asia-Pacific region are turning to partners to handle their IT, and cloud spending is taking a hit. The Asia-Pacific ISG Index , which measures outsourcing contracts of a minimum annual contract value of US $5 million or more, saw the market for cloud-based XaaS fall to US $2.9 billion, which is a 28% decline for the quarter and the lowest it has been since the third quarter of 2020.

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Duopharma Biotech Applauded by Frost & Sullivan for Providing Innovative Healthcare Solutions in the Malaysian Market

Frost & Sullivan

SAN ANTONIO – July 25, 2023 – Frost & Sullivan recently researched the Malaysian halal pharmaceutical industry and, based on its findings, recognizes Duopharma Biotech Berhad (Duopharma Biotech) with the 2022 Malaysian Company of the Year Award. Duopharma Biotech aims to produce safe, effective, and high-quality Halal products for all consumers and set the standard for the Malaysian pharmaceutical industry.

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Global Economics Intelligence executive summary, June 2023

McKinsey & Company

Global executives more positive; consumer confidence improving but low; emerging economies rebound; Fed pauses rate hikes as ECB raises rates by 25 basis points; inflation low in India and Brazil.

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For a short time only: Time-based restrictions for enhanced cloud security

IBM Business Partners

If you read some of my earlier blog posts , you know that I automated the setup (onboarding) for workshops and hackathons. Thus far, running my Terraform scripts to deploy resources and privileges meant allowing access to them. Thanks to a (relatively) new IBM Cloud security feature called time-based restrictions , I can decouple the deployment process from when access is possible.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Partner Data is the Holy Grail for Prioritizing MDF Investments

PartnerTap

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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The Cloud ERP debate – security versus operational disruption?

Compare The Cloud

Recent demands for tighter security measures and reduced operational costs have caused widespread cloud adoptions rates to rise as many businesses make the switch from on-premise to cloud ERP. This switch comes with plenty of business benefits from decreased security burdens to reduced capital expenditure and lower administrative burdens. However, some CIOs are still on the fence about adopting cloud ERP due to concerns that untested updates and version lag may cause disruption to their business

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Stop Going It Alone

INSEAD Knowledge

History is filled with tales of courageous and decisive heroes. Individuals like Julius Caesar and Winston Churchill, for instance, have led from the front to guide their people through adversity and achieve ultimate success. This myth building is especially prominent in the business sector, with stories of inspiring CEOs parachuting in to rescue and revive troubled organisations.

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