Expect the Unexpected: Investigating co-creation projects in a Living Lab
TIM Review
JANUARY 29, 2022
To guide firms and facilitators on how to utilise LLs, more knowledge is needed regarding company drivers for participating in innovative co-creation processes. Furthermore, an organisation’s objectives need to be compared against the results of engaging in a LL, in order to understand how far the co-creation project has achieved its purpose.
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