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From affiliate networks to modern partnerships — an evolution in the works

Impact

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. So it’s a very convenient, very integrated partnership that seems normal to a Spotify subscriber. They’re not a retailer, they don’t do coupons.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.