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Benchmarking for brands: How data forms powerful guideposts for your affiliate program

Impact

Your work isn’t over after you find that ideal affiliate partner. You need a way to determine your partner program’s success and track how it measures up to other brands in your industry. Benchmarking measures your success and helps you create goals for your brand based on your industry peers’ performance.

Retail 52
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5 brands in Australia winning with affiliate partnerships—and the right management platform

Impact

Almost 30 percent of ecommerce businesses reported significant changes in revenue. Most brands and agencies leveraged the influential power of affiliate partners, adding new partners to their program monthly ( 83 percent ) and weekly ( 47 percent ). Affiliate marketing achieved an average rating of 7.8/10

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5 ways to show brands your true value as an affiliate partner 

Impact

However, there’s no Oscar category for ‘Best Affiliate Partner’ to highlight your expertise to brands. Consider effectively leveraging alternative strategies to showcase your value to brands as an affiliate partner. Lasting partnerships can help brand and affiliate partners collaborate better and improve campaigns.

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State of Cloud GTM 2023

Tackle.io

As software sales through Cloud Marketplaces eclipse an expected $15B this year, it has become clear that software companies leaning in to this new sales motion prioritize Cloud GTM to drive business transformation. Welcome to Tackle’s 2023 State of Cloud Go-to-Market (Cloud GTM) Report.