ISTO / IEEE

JUNE 10, 2022

by Michelle Hunt, Director, Alliance Management Operations, ISTO. As a federation of member programs consisting of consortia, alliances, and trade groups, ISTO offers world class support for collectives who are standardizing technical solutions that improve technology or development for industry ecosystems. Here’s How IAN Works.

Channels and alliances 130

Channels and alliances Alliance management Ecosystems Collaboration 130

Tackle.io

APRIL 27, 2021

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. .

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

Tackle.io

APRIL 27, 2021

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52