Tackle.io

APRIL 27, 2021

Decreased time spent on negotiation and vendor management. Profitable co-sell opportunities . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth .

Co-Alliance 59

Co-Alliance Channels and alliances Global alliance Engineering 59

Tackle.io

APRIL 27, 2021

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52