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The Five Traits of an All-Star Alliance Partner

PartnerTap

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

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Four Roadblocks Partnerships Hit Within the First Year

PartnerTap

When the channel makes money, you make money. Alliance managers on both sides need to communicate often. It is the partner manager’s job to make sure all operations are running smoothly. It is the partner manager’s job to make sure all operations are running smoothly. This is beneficial to both of you.

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Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Running an alliance team is not an easy task. On the one hand, alliance managers have to push sales leaders to make their sales teams work with partners to drive more pipeline. On the other hand, these same managers must spend the majority of their time building relationships and trust with their partners.

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How to Securely Share Your Customer Account Data and Close More Deals [Guide]

PartnerTap

This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together. To give enterprises the security and control needed to automate account mapping, get detailed insights into each partner’s market, and co-sell with partner sales teams.

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure. The Co-founders of PartnerTap, Cassandra Gholston and Autumn Grimm with Parker Harris, at Dreamforce 2015. Five years later, Partnertap has a solution for sales reps as well as channel and alliance managers.

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Landing Your First Dollar (and Many More) on Cloud Marketplace 

Tackle.io

Frank Ciccone, Alliances Director at Avaya, recently joined Tackle’s Cloud Marketplace Office Hours with CRO Don Addington and Director of Growth and Renewals Rachael Wright to hear his experiences and advice around landing the initial Marketplace deal—and others soon after. That’s often true when selling on Cloud Marketplaces.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Decreased time spent on negotiation and vendor management. Profitable co-sell opportunities . As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. . Larger deals .