PartnerTap

OCTOBER 12, 2020

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition. Build Trust.

Channels and alliances 162

Channels and alliances Co-Alliance Alliance partnership Alliance management 162

PartnerTap

MAY 11, 2021

When the channel makes money, you make money. Alliance managers on both sides need to communicate often. It is the partner manager’s job to make sure all operations are running smoothly. It is the partner manager’s job to make sure all operations are running smoothly. This is beneficial to both of you.

Channels and alliances 234

Channels and alliances Co-Alliance Alliance management IT partnerships 234

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. The experiences of a company preparing its first listing differ from those of a company with greater Marketplace maturity.

Co-Alliance 52

Co-Alliance Channels and alliances Global alliance Engineering 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Engineering 52