TIM Review

APRIL 1, 2021

Thus, creating business value requires firms to open up their innovation processes and develop capabilities to combine internally and externally developed technologies (Chesbrough, 2003). Firms collaborate with external actors, such as suppliers, customers, competitors, and research organizations, for several purposes.

Collaboration 98

Collaboration Co-Alliance Construction Channels and alliances 98

Tackle.io

OCTOBER 26, 2022

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Impact

OCTOBER 15, 2021

Sales and marketing have long been viewed as the primary sources of business growth, but shifting consumer attitudes and behaviors towards brands, businesses, and advertising mean that these traditional channels are no longer enough to grow a business. Deep dive into channel partnerships. Partnership marketing 101.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52