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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

APRIL 27, 2021

Early Marketplace adopters are realizing substantial returns, according to the State of the Cloud 2021 report from Bessemer Venture Partners. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. Shelly Landsmann, VP of International Sales & Global Alliances, Sisense.

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Co-Alliance Channels and alliances Global alliance Engineering 59
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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

APRIL 27, 2021

As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions. In addition, we’ve learned the intricacies of Marketplace by conducting 90% of our own business on the channel. For 2021 alone, ISVs will generate over $3 billion in revenue through the Cloud Marketplaces, based on Bessemer predictions.

Co-Alliance 52
Co-Alliance Channels and alliances Global alliance Engineering 52
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